In terms of Rule 48 of Public Procurement Rules, 2004, the Grievance Redressal Committee (GRC) has been notified for the subject procurement. The notification is available on the Procuring Agency's website and on PPRA's website.
House Building Finance Company (HBFC) (House Building Finance Company (HBFC))
Asstt. Procurement
3rd Floor, Finance & Trade Center, Shahrah-e-Faisal, Karachi., Saddar Sub-Division, Karachi South (District), Karachi (Division), Sindh (Province).
+92-317-277-2501
procurement.8213@hbfc.com.pk
The following specific data for the Framework Agreement shall complement, supplement, or amend the provisions in the Instructions to Applicants/Bidders (ITB). Whenever there is a conflict, the provisions herein shall prevail over those in ITB.
FDS Clause Number
ITB Number
Amendments of, and Supplements to, Clauses in the Instructions to Applicants/Bidders
FDS Clause Number 1
ITB Number 1.1
Identification Number of the Framework Agreement: FFW9910
The Procuring Agency is: House Building Finance Company (HBFC) (House Building Finance Company (HBFC))
Framework Agreement Title: Appointment/Prequalification of Advertising Agencies for HBFC 2026-2028
FDS Clause Number 2
ITB Number 2.1
The name of Procuring Agency is: House Building Finance Company (HBFC) (House Building Finance Company (HBFC))
The name of Framework Agreement is: Appointment/Prequalification of Advertising Agencies for HBFC 2026-2028
FDS Clause Number 3
ITB Number 2.2
Participating / Authorized Procuring Agencies under this Framework Agreement:
FDS Clause Number 4
ITB Number 3.1
Framework Type: Open Framework Agreement
FDS Clause Number 5
ITB Number 4.1
Framework Duration: 24 Months
Commencement Date: Wednesday, November 11, 2026
Expiry Date: Expired after the framework duration of 24 months from the award date.
FDS Clause Number 6
ITB Number 5.1
A list of debarred firms and individuals is available on PPRA website: https://ppra.gov.pk
FDS Clause Number 7
ITB Number 7.1
For clarification, the Applicant shall seek clarifications through: EPADS v2.0
FDS Clause Number 8
ITB Number 7.1 & 8.2
Information related to the Framework Agreement shall be published on: EPADS v2.0
FDS Clause Number 9
ITB Number 7.2
Pre-Bid Meeting: Clarification Date: Tuesday, September 29, 2026
FDS Clause Number 10
ITB Number 10.1
This Framework Agreement Document has been issued in the language: English
FDS Clause Number 11
ITB Number 11.1(d)
Additional documents to be submitted through EPADS v2.0:
No
FDS Clause Number 12
ITB Number 14.2
Source for determining exchange rates: Not Applicable
FDS Clause Number 18
ITB Number 16.1
Deadline for Bid Submission:
Day: Monday
Date: Monday, October 5, 2026
Time: 11:00 AM
FDS Clause Number 19
ITB Number 17.1
Opening of Bids shall be conducted through: EPADS v2.0
Day: Monday
Date: Monday, October 5, 2026
Time: 11:30 AM
Virtual participation link: https://vendors.epads.gov.pk/
FDS Clause Number 20
ITB Number 21.1
Margin of Domestic Preference: Not Applicable
FDS Clause Number 21
ITB Number 22.1
Framework Award Basis: Quality Based Selection (QBS)
FDS Clause Number 22
ITB Number 23.1
Suppliers admitted to the Framework Agreement shall not be guaranteed any minimum quantity, value, or volume of business unless otherwise stated in the Framework Agreement.
FDS Clause Number 23
ITB Number 29.1
Framework-related complaints / grievances shall be submitted in writing through: EPADS v2.0
A complaint may challenge:
Lot Title : Appointment / Prequalification of Advertising Agencies (2026-2028)
| Position | Delivery Schedule | Quantity |
|---|---|---|
| ATL, BTL, Advertising Services & Event Management | Address: 3rd Floor, Finance & Trade Center, Shahrah-e-Faisal, Karachi., Saddar Sub-Division, Karachi South (District), Karachi (Division), Sindh (Province). Schedule: November 11, 2026 (Tentative)Quantity: 50/job |
50 |
| Digital Media & Social Media Management | Address: 3rd Floor, Finance & Trade Center, Shahrah-e-Faisal, Karachi., Saddar Sub-Division, Karachi South (District), Karachi (Division), Sindh (Province). Schedule: November 11, 2026 (Tentative)Quantity: 50/job |
50 |
| Creative Designing & Video Production | Address: 3rd Floor, Finance & Trade Center, Shahrah-e-Faisal, Karachi., Saddar Sub-Division, Karachi South (District), Karachi (Division), Sindh (Province). Schedule: November 11, 2026 (Tentative)Quantity: 100/job |
100 |
| Public Relations (PR) & Media Advisory | Address: 3rd Floor, Finance & Trade Center, Shahrah-e-Faisal, Karachi., Saddar Sub-Division, Karachi South (District), Karachi (Division), Sindh (Province). Schedule: November 11, 2026 (Tentative)Quantity: 50/job |
50 |
| Print Media | Address: 3rd Floor, Finance & Trade Center, Shahrah-e-Faisal, Karachi., Saddar Sub-Division, Karachi South (District), Karachi (Division), Sindh (Province). Schedule: November 11, 2026 (Tentative)Quantity: 100/job |
100 |
| Bidder's Type | Required Registration |
|---|---|
|
Sole Proprietorship Partnership Firm Company (Private Limited) Company (Public Limited) Company (Holding Company) Company (Limited by Guarantee) |
FBR (NTN) FBR (GSTN) |
| Eligibility Criteria | Document |
|---|---|
| PID registration certificate | Yes |
| APNS active member certificate | Yes |
| PBA active member certificate | Yes |
| Name and designation wise manpower detail (regular/permanent) on company’s letterhead. | Yes |
| Bank statement of Last three years | Yes |
| Affidavit on stamp paper that the agency is not blacklisted by Ministry/Division/Government Department/ Government Organization or Federal / any Provincial Government | Yes |
| Experience Letter (company letterhead) | Yes |
| Clientage list (on Company letterhead) | Yes |
| Affidavit on stamp paper that agency has no litigation or case against HBFC and PID in any court | Yes |
| Audited Financial statement for last 3 years | Yes |
Quality Based Selection (QBS)
| Technical Marks | 100 | |
|---|---|---|
| Passing Marks | 65 | |
| Technical Evaluation Criteria- Phase I (Detail description of technical requirements and scoring are attached in Annexure-I) | ||
| Phase I (Qualitative)(Doc Required) | 55 | |
| Technical Evaluation Criteria- Phase II (Detail description of technical requirements and scoring are attached in Annexure-I) | ||
| Phase II (Quantitative)(Doc Required) | 45 | |
Annexure I
All applications will be evaluated as per the evaluation criteria which is split into following two phases:
Phase – I           (55 marks, minimum 35 required to qualify for Phase-II)
Phase-I:
Phase-II:
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Proven experience in advertising mediums as mentioned in scope of work. 02 marks for each year will be allotted up to maximum 20 marks. Experience certificate mentioning the number of years on company’s letter head will be provided by the participating agency. The experience will be considered from the date of registration of NTN (National Tax Number) in advertising agency category.
All bidders shall provide portfolio of their public sector and private sector clients separately. One mark will be allocated to each active client up to maximum 10 clients. The client must be a public sector entity, a multinational or national brand with good reputation. Participating agency  must provide the list of its clients on company letterhead.
The participant agency should have sufficient human resource to handle HBFC ATL, BTL, digital and requirements. The human resource may be considered only in the category of media planning, creative and client service. Each employee with minimum 5 years of advertising experience will get 01 mark. (up to 10 employees maximum). Participant agency must provide a certificate of the list of such employees with type/no. of year experience, qualification on company letter head at minimum requirement mentioned above.
Bidder must provide audited statement of annual turnover for last three years.
|
Range of Annual Turnover |
Scoring |
|
More Than PKR 1 Billion |
10 marks |
|
Between PKR 501 million to 1 Billion |
7 marks |
|
Between PKR Â 201 million to 500 million |
4 marks          |
|
Between PKR 101 million to 200 million |
2 marks |
The agency having office in Karachi will secure 02 marks. While 02 marks for Lahore office and 01 mark for Islamabad office.
2. Phase-II Evaluation Criteria (45 marks)
Bidders will present their proposals for Phase-II technical evaluation. Marks allocation is defined below.
Agencies will be required to present campaigns on the following topics:
Â
|
Campaign I – Financial Inclusion Through Housing Finance |
||
|
Serial |
Campaign Details |
Marks |
|
 1 |
 Campaign type: Corporate & Brand Awareness campaign  Objective: Incorporate HBFC’s Mission, Vision, and core values into communication campaigns as HBFC’s role in making housing finance more accessible and supporting financial inclusion across Pakistan.  Mediums: ATL, BTL, Digital, PR  Target Market: The target market will include resident and non-resident Pakistanis representing salaried, Self Employed Businessmen & Self-Employed Professionals. |
Max 22 marks Â
 |
Â
Â
|
Campaign II – Mortgage Solution That Take You Home  |
||
|
 Serial |
 Campaign Details |
 Marks |
|
 2 |
 Campaign type: Product Awareness  Objective: Create the hype of HBFC Housing Finance Scheme to be launched.  Mediums: ATL, BTL, Digital, PR  Target Market: The target market will include resident and non-resident Pakistanis representing salaried, Self Employed Businessmen & Self-Employed Professionals. |
Max 23 marks Â
 |
Â
Annexure II
Â
Prequalification Form
For Advertising Agency
Â
Â
|
S. No. |
Category |
Quantity |
Remarks |
|
1 |
Advertising experience as per NTN registration |
 |
 |
|
2 |
No. of clients |
 |
 |
|
3 |
No. of personnel |
 |
 |
|
4 |
Annual turnover |
 |
 |
|
5 |
Locations of main office and branch offices (City names only) |
 |
 |
Documents to be Attached Online (EPADS) with proposal :
Â
|
S. No. |
Document |
Yes |
No |
Remarks |
|
NTN and Active Income tax payer list document |
 |
 |
 |
|
PID registration certificate |
 |
 |
 |
|
APNS active member certificate |
 |
 |
 |
|
PBA active member certificate |
 |
 |
 |
|
Experience Letter (company letterhead) |
 |
 |
 |
|
Clientage list (on Company letterhead) |
 |
 |
 |
|
Name and designation wise manpower detail (regular/permanent) on company’s letterhead |
 |
 |
 |
|
Bank statement of Last Three years |
 |
 |
 |
|
Affidavit on Rs. 200 stamp paper that agency has no litigation or case against HBFC and PID in any court |
 |
 |
 |
|
Affidavit on stamp paper that the agency is not blacklisted by Ministry/Division/Government Department/ Government Organization or Federal / any Provincial Government |
 |
 |
 |
|
Any Other Detail |
 |
 |
 |
All the document as per attached Annexure-II must be submitted on EPADS for evaluation.