In terms of Rule 48 of Public Procurement Rules, 2004, a Grievance Redressal Committee (GRC) is notified for the subject procurement and the notification copy is available on the procuring agency’s website and on Authority’s website at (www.ppra.org.pk).
State Life Insurance Corporation of Pakistan(SLIC) (State Life Insurance Corporation of Pakistan (SLIC)), Admin Incharge CPD-PO
Central Procurement Division, State Life Building No 09, Dr Ziauddin Ahmed Road Karachi, Saddar Sub-Division, Karachi South (District), Karachi (Division), Sindh (Province).
+92-300-228-8647
dmgs@statelife.com.pk
Sections of Prequalifica¬tion Documents
The following specific data for the Prequalification of Applicants shall complement, supplement, or amend the provisions in the Instructions to Applicants (ITA). Whenever there is a conflict, the provisions herein shall prevail over those in ITA.
PDS Clause Number
ITA Number
Amendments of, and Supplements to, Clauses in the Instructions to Applicants
PDS Clause Number 1
ITA Number 1.1
Identification Number of the Invitation for Prequalification: P78118
The Procuring Agency is: State Life Insurance Corporation of Pakistan(SLIC) (State Life Insurance Corporation of Pakistan (SLIC))
List of Service Contracts:
See section services and Lots
PDS Clause Number 2
ITA Number 2.1
The name of Procuring Agency is: State Life Insurance Corporation of Pakistan(SLIC) (State Life Insurance Corporation of Pakistan (SLIC))
The name of Project / Procurement is: Prequalification for Procurement of Advertising Agencies
PDS Clause Number 3
ITA Number 4.2
Maximum number of members in a Joint Venture (JV): Nil
PDS Clause Number 4
ITA Number 4.5
A list of debarred firms and individuals is available on PPRA website: https://ppra.gov.pk
PDS Clause Number 5
ITA Number 7.1
For clarification, the Applicant shall seek clarifications through: EPADS v2.0
PDS Clause Number 6
ITA Number 7.1 & 8.2
Information related to Prequalification shall be published on: EPADS v2.0
PDS Clause Number 7
ITA Number 7.2
Pre-Application Meeting: Clarification Date: Monday, August 31, 2026
PDS Clause Number 8
ITA Number 10.1
This Prequalification Document has been issued in the language: English
PDS Clause Number 9
ITA Number 11.1(d)
Additional documents to be submitted through EPADS v2.0:
No
PDS Clause Number 10
ITA Number 14.2
Source for determining exchange rates: Not Applicable
PDS Clause Number 11
ITA Number 16.1
Deadline for Application Submission:
Day: Thursday
Date: Thursday, September 3, 2026
Time: 11:00 AM
PDS Clause Number 12
ITA Number 17.1
Opening of Applications shall be conducted through: EPADS v2.0
Day: Thursday
Date: Thursday, September 3, 2026
Time: 11:30 AM
Virtual participation link: https://vendors.epads.gov.pk/
PDS Clause Number 13
ITA Number 21.1
Margin of Domestic Preference: Not Applicable
(Applicable only if authorized in Procurement Plan)
PDS Clause Number 14
ITA Number 29.1
Prequalification-related complaints / grievances shall be submitted in writing through: EPADS v2.0
A complaint may challenge:
| Bidder's Type | Required Registration |
|---|---|
|
Individual / Individual Consultant Partnership Firm Company (Private Limited) Company (Public Limited) |
FBR (NTN) FBR (GSTN) |
| Eligibility Criteria | Document |
|---|---|
| Advertising Agency/ Firm’s profile including name, registered address, telephone, fax number(s), e-mail address of head office and branch offices. Year of establishment should also be mentioned | Yes |
| Registration Certificates with All Pakistan Newspapers Society (APNS), Pakistan Broadcasting Association (PBA) & Advertising Association of Pakistan (AAP). | Yes |
| Enlistment Certificate of Press Information Department (PID)/ letter | Yes |
| Particulars of the permanent technical staff, their qualification, experience and the available facilities. | Yes |
| Certificate to the effect that the Agency has not been blacklisted/ suspended by APNS & PBA etc | Yes |
| Income Tax/ GST payment certificate | Yes |
| Bank Certificate of financial stability | Yes |
| Foreign affiliation/ associates; if any | Yes |
| List of clients and details of the services offered to them during the last five (5) years. | Yes |
| Advertising Agency/Firms shall provide a certificate that they have cleared all bills/invoices or made payment to all newspapers; if engaged or released by State Life. | Yes |
Quality Based Selection (QBS)
Weightage (Without Financial Criteria)
| Technical Evaluation % |
|---|
| 100 |
| Technical Marks | 100 | |
|---|---|---|
| Passing Marks | 50 | |
| Technical Evaluation Criteria | ||
| ls the Agency incorporated as “Private Limited” with Security Exchange Commission of Pakistan (SECP)? (Please upload attested copies of SECP Certificate of Incorporation, Memorandum of Association and Article of Association). (Qualitative)(Doc Required) | 2 | |
| ls the Agency registered with Federal Board of Revenue and/or Provincial Revenue Board(s) and active tax payer? (Please upload attested copy of NTN and last three (03) years Tax Returns i.e. 2023, 2024, 2025 & FBR Certificate). (Qualitative)(Doc Required) | 2 | |
| Is the Agency accredited with All Pakistan Newspaper Society (APNS), Pakistan Broadcast Association and enlisted by PID ? (Please upload relevant evidences). (Qualitative)(Doc Required) | 3 | |
| Does the Agency confirm that it has never been involved in any criminal/unlawful activities nor has been blacklisted by any entity/organization/APNS/PBA? (Please provide confirmation / declaration on a Stamp Paper of Rs. 100/- as per sample provided in Annexure - II). (Qualitative)(Doc Required) | 3 | |
| Does the Agency have last three (03) years’ experience in launching of advertising campaigns? (Please upload relevant evidence i.e. campaign published material including Print Ads, TVC/DVC/URLs, Invoices/Transmission Certificate and/or any other document validating this). (Qualitative)(Doc Required) | 3 | |
| Does the Agency have minimum three (03) Active Clients at the time of submission of Prequalification Document? (Please upload relevant evidence (Qualitative)(Doc Required) | 2 | |
| Does the Agency have a minimum aggregate (total) revenue of PKR from 100 million to 500 million or above 500 million for the last 03 years (Please upload relevant evidence). (Qualitative)(Doc Required) | 4 | |
| Does the Agency possess expertise in Art Direction, Creative Direction, Copywriting, and Account/Client Management? (Please upload CV detailing technical capabilities, qualifications, experience, etc., as per Annexure III). (Qualitative)(Doc Required) | 2 | |
| Does the Agency have an operational Office in Karachi, Lahore and Islamabad? (Please upload relevant evidence). (Qualitative)(Doc Required) | 2 | |
| Does the Agency have permanent employees from 20 to 50 or above? (Qualitative)(Doc Required) | 4 | |
| Particulars of the permanent technical staff, their qualification, experience and the available facilities. (Qualitative)(Doc Required) | 3 | |
| Campaign Concept (Qualitative)(Doc Required) | 15 | |
| Competitive Analysis (Qualitative)(Doc Required) | 15 | |
| Communication Strategy (Qualitative)(Doc Required) | 15 | |
| Creative Artworks (Qualitative)(Doc Required) | 15 | |
| Proposed Media Mix (Qualitative)(Doc Required) | 10 | |
Letter of Application Annexure attachedÂ
To Who It May Concern annexure II is attachedÂ
Instructions Annexure IIIÂ is attachedÂ